Counter Tobacco Podcast Episode 29: Tobacco-Related Assurances of Voluntary Compliance

Advertising Restictions, Podcast, Store Assessments, Youth

In this episode, we provide a primer on tobacco-related Assurance of Voluntary Compliance (AVC), which are legally binding and enforceable agreements between companies (i.e. big tobacco retailers) and one or more states (under each state attorneys general) in which the retailer agrees to adhere to certain standards and practices to reflect their commitment to the responsible marketing of tobacco products. Common examples of these standards and practices include limiting the type and location of tobacco advertising permitted, prohibiting the sale of look-a-like products, and prohibiting self-service tobacco displays. These provisions are designed to prevent the sale of tobacco to minors and to reduce the appeal of tobacco products and tobacco product advertising that are targeted to youth. Learn more about why AVCs are beneficial and how local and state tobacco control programs can help. Listen below or on Apple PodcastsSpotifyStitcheriHeartRadio, or LibSyn.



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  • Krevor BSLieberman AGerlach K. Application of consumer protection authority in preventing tobacco sales to minors.
  • Henriksen L, Schleicher NC, Johnson TO, Lee JGL. Assurances of Voluntary Compliance: A Regulatory Mechanism to Reduce Youth Access to E-Cigarettes and Limit Retail Tobacco Marketing. Am J Public Health. 2020;110(2):209-215. doi:10.2105/AJPH.2019.305436 is a project of Counter Tools. Counter Tools (logo)
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