From evidence-based description of the problem to advocacy materials to case studies about what’s happening all across the county with point of sale (POS) tobacco control, these resources and tools can assist you in countering commercial tobacco product sales and marketing in the retail setting.

Youth and Community Engagement Activities

""Counter Tobacco’s Youth Engagement Activities, such as the “POS Scavenger Hunt,” or “Advocate Against Youth Targeting” are pre-packaged interactive lesson plans that include the tools necessary to outline the problem, collect the data, and present a compelling story about tobacco point of sale (POS) concerns to local decision makers and stakeholders. These activities help youth uncover point-of-sale issues and empower them to take an active role in spurring change in their communities, as well as help tobacco advocates mobilize youth to address and curb tobacco within their neighborhoods.

Store Assessment Tools

""Data collection is an important way to provide evidence for why point of sale tobacco control policies matter. Whether to assess public support or determine the scope of the problem, collecting data is an important step in POS policy work. There are multiple types of data that are useful to collect and multiple ways to collect it, including public opinion surveys and store assessments.

Stories from the Field

""Cities and communities all across the county are working on and passing innovative policies and programs that counter tobacco marketing and sales in the retail setting. They provide great examples of how to develop, pass, and implement effective policies, run successful media and awareness campaigns, and fight the “War in the Store.”

Counter Tobacco Podcast

Counter Tobacco Podcast logoThe Counter Tobacco podcast is a pre-produced, interview and research-based podcast dedicated to the six million people that die from tobacco-related causes each year. We aim to highlight the role the tobacco industry’s influence at the point of sale plays in tobacco use behaviors, related harm, and inequities. Episodes range from in-depth profiles of the demographics most affected by commercial tobacco to stories rooted in the history of the industry’s marketing tactics to coverage of what’s being done today to counter tobacco sales and marketing in the retail environment.


""New to working to counteract tobacco product sales and marketing at the point of sale (POS)? Trying a new strategy? From “ad valorem excise tax” to “zoning,” this glossary of terms related to POS policy will help you sort through the jargon and sound like an expert in no time!

Public Opinion Surveys""

Conducting public opinion surveys is an important part of an overall community assessment and can help your community determine its point-of-sale tobacco control strategy.

Evidence Summaries and Reports

""What does the evidence say? These reports on topics such as the current status of the US retail environment for tobacco, how to rebut economic arguments against POS policies, and where kids today see tobacco advertising can help inform media and awareness campaigns as well as inform work to counter tobacco marketing and sales in your community.

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