Mollie Mayfield

Mollie Mayfield, MPH

Managing Editor 

Mollie leads the development and writing of site content, outreach, and dissemination efforts. She also serves as a Senior Project Director at Counter Tools. Mollie received her Master of Public Health in Health Behavior from the University of North Carolina at Chapel Hill and her BA in Psychology with a concentration in Community and Global Health from Macalester College. When she’s not working, Mollie enjoys trail running, reading, cooking, eating, and spending time outside.


Jackie Boards

Jackie Boards 

Content Contributor and Social Media Manager 

Jackie assists with developing content for CounterTobacco.Org and manages our social media presence. Jackie earned a Bachelor of Arts in Global Health with a focus in Psychology from Mercer University. Her work with the Centers for Disease Control and Prevention, as well as in university and court settings, has taught her the importance of community health and inspired her passion for improving health and wellness within the communities where she lives and works. A Georgia peach, born and raised, Jackie loves binge-watching TV shows and movies, volunteering, being active, and eating healthful, delicious food.

Elizabeth Gerndt

Elizabeth Gerndt, MPH

Content Contributor 

Elizabeth assists with developing and editing content for CounterTobacco.Org. Elizabeth completed her undergraduate degree at Clemson University and earned her Master of Public Health at Emory University. Before coming to Counter Tools, she managed food and built environment initiatives for a SNAP-Education program. In her free time, Elizabeth enjoys cooking new recipes, spending time outdoors, and cheering on the Clemson Tigers!


Kurt M. Ribisl

Kurt M. Ribisl, PhD


Dr. Ribisl is a Professor of Health Behavior at the UNC Gillings School of Global Public Health and the Program Leader for Cancer Prevention and Control at the UNC Lineberger Comprehensive Cancer Center. Dr. Ribisl’s research focuses on tobacco control policy and product regulation, with a particular focus on the point of sale. He is a Multi-Principal Investigator on an NCI-funded project (NCI 1U01CA154281) producing national estimates of point of sale tobacco marketing and tobacco retailer density. Dr. Ribisl was a Section Editor of the 2012 Surgeon General Report on Tobacco Use. From 2012-2016, he was also a member of the Congressionally-mandated Tobacco Products Scientific Advisory Committee (TPSAC) that advises the FDA Center for Tobacco Products.

Allison Myers

Allison Myers, PhD


Dr. Myers is the Co-Founder of CounterTobacco.Org and Counter Tools. Both organizations offer resources and tools to empower government health departments and community partners to pass policies that counteract retail tobacco marketing and promote health. Allison started her career as a Peace Corps Volunteer in Gabon, received her MPH and PhD in Health Behavior and Health Education from UNC, and spent six years in marketing research and strategy consulting prior to bringing it all together at Counter Tobacco. She now leads the Oregon State University Center for Health Innovation would like to recognize the contributions of past staff members Allie Rothschild, MPH, Lindsay Miller, Rose DeLeon-Foote, MPP, Jessica Eaddy, MSW, Katie Byerly, MPH, Justin Bailey, MPH, Mieka Sanderson, MPH, Laura Bach, MPH, and Kathryn Stein, MPH, as well as Film Maker Nicholas Vandenberg. is also thankful to the contributions of former UNC students, including Amber Anderson, Jennifer Brown, Adrienne Gill, Chaunetta Jones, Meredith Kamradt, Curran Kennedy, Eliza Kern, Sarah Newman, Olivia Taylor, Linnea Warren, Julie Park, and Rakiah Anderson, as well as interns William Brody and Abdul-Hafeez Nakumbe. is a project of Counter Tools. Counter Tools (logo)
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