Launched in August 2011, CounterTobacco.Org is the first comprehensive resource for local, state, and federal organizations working to counteract tobacco product sales and marketing at the point of sale (POS). Our site offers evidence-based descriptions of the problem, policy solutions, advocacy materials, news updates, and an image gallery exposing tobacco industry tactics at the point of sale. 

CounterTobacco.Org is a project of Counter Tools and is supported by Cooperative Agreement Numbers NU38OT000307 and NU38OT000141awarded to ChangeLab Solutions and funded by the Centers for Disease Control and Prevention. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention or the Department of Health and Human Services.

Counter Tobacco and Counter Tools were founded by Kurt M. Ribisl, PhD, Professor of Health Behavior at the UNC Gillings School of Global Public Health and Program Leader for Cancer Prevention and Control at the UNC Lineberger Comprehensive Cancer Center and Allison Myers, PhD, now the Director of the Oregon State University Center for Health Innovation.

Why a site dedicated to counter tobacco at the point of sale?

The tobacco industry spends the vast majority of its annual marketing and promotional dollars in the retail environment because POS marketing builds brand recognition and positive brand imagery, encourages tobacco use initiation and consumption and undermines quit attempts. A “War in the Store” began in the early 1990s when tobacco companies battled each other for shelf space and ultimately, consumer loyalty, and the war rages on today with tobacco control organizations taking on the tobacco industry. 

Solving the POS problem is a fifth core strategy of tobacco control programming, together with (1) raising cigarette excise taxes, (2) implementing clean indoor air laws, (3) cessation, and (4) launching hard-hitting counter-marketing campaigns. Read more about the importance of retail tobacco control.


More About Our Website

CounterTobacco.Org continues to grow as a resource for tobacco control partners across the country and around the world. Below are some highlights of our website traffic from August 2011 through November 2018:

  • There have been 209,462 visits and 425,405 page views from 152,001 unique visitors
  • While most of site visitors are from the United States, the top ten countries visiting Counter Tobacco also include United Kingdom, India, Canada, Australia, Philippines, Germany, Brazil, France, South Korea, and Malaysia.

More recently, Counter Tobacco’s social media presence has been growing quickly, driving additional traffic to the website. Visit our Facebook and Twitter pages to stay connected. is a project of Counter Tools. Counter Tools (logo)