Store Assessment Tools
The tobacco industry spends about $1 million per hour marketing their products at the point of sale.
Store assessments are an essential component in building awareness and documenting tobacco industry activity in your community.
Tobacco marketing, products and promotions saturate retail stores in most communities—the same places where you buy milk, snacks and medicine. Research has shown that exposure to tobacco advertising and promotions prompts smoking initiation, encourages tobacco use and undermines quit attempts. Every day almost 4,000 youth in the U.S. try their first cigarette and an additional 1,000 youth under age 18 become new, daily smokers.
Store assessments (also referred to as store audits or observations) allow you to collect data about what is happening at the stores in your community and use this information to educate the public, policymakers, and our youth about the deceptive marketing tactics that are used by the tobacco industry.
About 71% of states conduct or have conducted surveillance at the POS, according to the POS Report to the Nation. This report also highlights assessing the retail environment as a key recommendation to getting started at the point of sale. Store assessments provide critical data on the micro retail environment, one of seven “data springs” for formulating local retail tobacco control policy. In a 2015 study of national representative sample of counties across the country, counties that had performed retail tobacco assessments were more than six times as likely to have adopted point-of-sale policies than those that had not. Find examples of communities conducting store assessments in Stories From the Field.
The State & Community Tobacco Control Research Initiative (SCTC) has developed a number of tools that can be used to conduct store assessments.
Check out the list below: