• Every day the tobacco industry spends

    $25 million

    on advertising and marketing

  • The Point of Sale Report to the Nation Estimated

    300,000

    retailers sold ENDS (electronic nicotine delivery systems) in the U.S.

  • A Truth Initiative Report Revealed

    79%

    of pharmacies still sold tobacco products

  • In the U.S. there are

    28 times

    MORE TOBACCO RETAILERS THAN STARBUCKS (POS REPORT TO THE NATION)

  • Counties that performed retail tobacco assessments were

    6x

    as likely to adopt POS policies than those that had not

COUNTERTOBACCO.ORG IS THE FIRST COMPREHENSIVE RESOURCE FOR LOCAL, STATE, AND FEDERAL ORGANIZATIONS WORKING TO COUNTERACT COMMERCIAL TOBACCO PRODUCT SALES AND MARKETING AT THE POINT OF SALE.

Recent News

October 2020 Flavor Ban Action in California

Local jurisdictions in California continue to push for bans on the sale of flavored tobacco products, amidst an uncertain timeline and outcome of the statewide ban. Mill Valley approved an ordinance prohibiting the sale of flavored tobacco products, including flavored e-cigarettes ... Read More

Counter Tobacco Podcast Episode 22: Equity in Point-of-Sale Tobacco Control

This episode is all about working towards health equity with point-of-sale tobacco control. We discuss some of the drivers behind inequities in tobacco use and related morbidities and mortality, and how we can use a pro-equity approach to ... Read More

 

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The War in the Store

A ‘War in the Store’ Started Twenty Years Ago, and the battle still rages on…WarInStore Composite 2 JPG

Tobacco companies now spend the vast majority of their advertising and promotional dollars at the point of sale, vying for customer hearts and minds. This “War in the Store” was triggered in 1993 when Philip Morris heavily discounted its Marlboro brand, and other tobacco companies followed suit to compete. 

While the Master Settlement Agreement of 1998 (an agreement between the major tobacco companies and 46 state attorney generals) curtailed some tobacco company advertising. For instance, by getting rid of Joe Camel and other cartoon characters and banning product ads on billboards and magazines, it left the store environment relatively free

Tobacco is the leading cause of preventable and premature death in the US

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