• Every day the tobacco industry spends

    $25 million

    on advertising and marketing

  • The Point of Sale Report to the Nation Estimated

    300,000

    retailers sold ENDS (electronic nicotine delivery systems) in the U.S.

  • A Truth Initiative Report Revealed

    79%

    of pharmacies still sold tobacco products

  • In the U.S. there are

    28 times

    MORE TOBACCO RETAILERS THAN STARBUCKS (POS REPORT TO THE NATION)

  • Counties that performed retail tobacco assessments were

    6x

    as likely to adopt POS policies than those that had not

COUNTERTOBACCO.ORG IS THE FIRST COMPREHENSIVE RESOURCE FOR LOCAL, STATE, AND FEDERAL ORGANIZATIONS WORKING TO COUNTERACT COMMERCIAL TOBACCO PRODUCT SALES AND MARKETING AT THE POINT OF SALE.

Recent News

May 2020 News and Research Roundup

Welcome to CounterTobacco.org's "News and Research Roundup!" Each month we post a summary of the latest research, reports, and news stories on counteracting tobacco product sales and marketing at the point of sale (POS). Keeping up with what's happening in ... Read More

Archived Webinar: Tobacco Ad Messaging Strategies at the Point of Sale – A Health Equity Focused Case Study

On May 27, 2020, Counter Tools held a webinar on "Tobacco Ad Messaging Strategies at the Point of Sale - A Health Equity Focused Case Study," a part of our Healthy POS Webinar Series. Despite evidence of disparities ... Read More

 

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The War in the Store

A ‘War in the Store’ Started Twenty Years Ago, and the battle still rages on…WarInStore Composite 2 JPG

Tobacco companies now spend the vast majority of their advertising and promotional dollars at the point of sale, vying for customer hearts and minds. This “War in the Store” was triggered in 1993 when Philip Morris heavily discounted its Marlboro brand, and other tobacco companies followed suit to compete. 

While the Master Settlement Agreement of 1998 (an agreement between the major tobacco companies and 46 state attorney generals) curtailed some tobacco company advertising. For instance, by getting rid of Joe Camel and other cartoon characters and banning product ads on billboards and magazines, it left the store environment relatively free

Tobacco is the leading cause of preventable and premature death in the US

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