Welcome to CounterTobacco.org’s “News and Research Roundup!” Each month we post a summary of the latest research, reports, and news stories on counteracting tobacco product sales and marketing at the point of sale (POS). Keeping up with what’s happening in the POS movement all across the country can help you choose policies and strategies that work best for your community. New research can help provide support for your work and evidence for the importance of the “War in the Store.” Have a story you don’t want us to miss? E-mail it to us!
- Adolescent tobacco coupon receipt, vulnerability characteristics and subsequent tobacco use: analysis of PATH Study, Waves 1 and 2, Tobacco Control
- According to data from the Population Assessment of Tobacco and Health study (2013-2015), 13.7% of youth received coupons for tobacco products within the last 6 months. Youth who were female, live in a non-urban area, have high mental health symptoms, are current or former tobacco users, and who have a favorite tobacco ad were more likely to receive coupons than other youth. Youth who had never used tobacco at baseline but received coupons were more likely to report having used tobacco a year later. Those who received coupons were also more likely to have used a new tobacco product and to be current tobacco users at follow-up. This evidence shows that coupons may encourage initiation of tobacco use and experimentation with new tobacco products.
- Learn more about policies that prohibit coupon redemption.
- The impact of a federal cigarette minimum pack price on cigarette use in the USA, Tobacco Control
- This study modeled per capita cigarette sales as a function of price and found that while a $4 minimum price would have a minimal effect on consumption, raising the minimum price of a pack of cigarettes to $10 would reduce the number of packs sold per year in the United States by 5.7 billion and would result in about 10 million smokers quitting. Setting a minimum price for cigarettes is a policy option available to the FDA under the Family Smoking Prevention and Tobacco Control Act, and this study indicates that it could be an effective way to decrease tobacco use and promote health equity, reducing use among lower income groups to a greater extent and reducing geographic disparities due to price.
- Learn more about minimum price policies.
Policy Adoption and Impact
- Research Letter: Association of Ontario’s Ban on Menthol Cigarettes With Smoking Behavior 1 Month After Implementation, JAMA Internal Medicine
- Ontario, Canada implemented a ban on menthol cigarettes on January 1, 2017. One month after the ban took effect, 29.1% of menthol smokers had attempted to quit, a larger proportion than the 14.5% who previously said they would quit due to the ban. Of menthol smokers who made a quit attempt, 80% reported that the menthol ban affected their decision at least a little. A larger proportion of menthol smokers (29.1%) also reported using other flavored tobacco or e-cigarette products compared with the 5.8% who had said they would do so before the ban went into effect. While menthol cigarettes only make up 5% of cigarette sales in Canada, this study indicates that a menthol ban may encourage cessation, but it may also lead to product switching if other flavored products are not also restricted.
- News story: Ban Menthols to Help Some Smokers Quit, HealthDay
- Disentangling the roles of point-of-sale ban, tobacco retailer density and proximity on cessation and relapse among a cohort of smokers: findings from ITC Canada Survey, Tobacco Control
- All Canadian provinces implemented point-of-sale display bans for tobacco between 2004 and 2010. Using data from the International Tobacco Control Canada Survey from 2006 to 2011, researchers found that the point-of-sale display bans were associated with lower odds of smoking relapse, an association that strengthened after adjusting for retailer density and proximity, although the results were not statistically significant.
- Tobacco outlet density and adolescents’ cigarette smoking: a meta-analysis, Tobacco Control
- This meta-analysis found that across 11 studies, adolescents were more likely to be current smokers if they live an area with greater tobacco retailer density around their homes, though not if there was a higher level of tobacco retailer density around their schools. This suggests that restricting the number of tobacco retailers in residential areas may help reduce smoking among adolescents.
- Learn more about licensing and zoning strategies that can restrict where tobacco retailers are located.
- Tobacco Control Policy Adoption Dynamics: A Case Study of Missouri Communities, Journal of Community Health
- This article compares smokefree and Tobacco 21 policy adoption in Missouri, including the policies’ rates of adoption, media frames used, policy leaders’ perceptions, and related coalition activities. The authors find that Tobacco 21 policies require a shorter timeframe and fewer resources for policy adoption, can be targeted to a smaller group of stakeholders, and are perceived as less politically risky. These factors give Tobacco 21 policies an advantage over other tobacco control measures.
- Learn more about Tobacco 21 policies.
- Exposure to Electronic Cigarette Advertising Among Middle and High School Students – United States, 2014-2016, CDC Morbidity and Mortality Weekly Report
- In 2016, 4 out of 5 (20 .5 million) middle- and high-school students were exposed to e-cigarette advertising. Exposure was highest in retail stores with nearly 7 out of 10 (17.7 million) middle- and high-school students exposed to e-cigarette advertisements in retail stores, which represents a 24% increase from 2014.
- Learn more about e-cigarettes at the point of sale.
- Effect of e-cigarette advertisement exposure on intention to use e-cigarettes in adolescents, Addictive Behaviors
- Data from the 2014 National Youth Tobacco Survey show that among middle-school and high-school-aged youth, for non-smokers, but not smokers, exposure to e-cigarettes advertisements was associated with an increase in their intentions to use e-cigarettes. In addition, greater exposure to e-cigarette ads was associated with greater perceived social benefits of e-cigarette use and with perceiving that e-cigarettes are easier to buy. Researchers suggest that this evidence shows that e-cigarette ads may be more effective as attracting new users than at encouraging current cigarette smokers to switch to e-cigarettes.
- The Association Between Smoking and Electronic Cigarette Use in a Cohort of Young People, Journal of Adolescent Health
- A longitudinal study of adolescents 11-18 years old conducted between April and October 2016 found that participants who were ever e-cigarette users at baseline and escalated their e-cigarette use were more likely to have initiated cigarette smoking at follow-up. Similarly, participants who were ever cigarette smokers at baseline who escalated their smoking were more likely to have initiated e-cigarettes use at follow-up.
- Metal Concentrations in e-Cigarette Liquid and Aerosol Samples: The Contribution of Metallic Coils, Environmental Health Perspectives
- News story: Lead and other toxic metals found in e-cigarette ‘vapors’: study, Medical Xpress
- Tobacco industry’s T.O.T.A.L. interference, Tobacco Control
- Into the black: Marlboro brand architecture, packaging and marketing communication of relative harm, Tobacco Control
- Editorial: ‘Stop me before I kill again’: why Philip Morris International needs governments’ help to quit smoking, and why governments need more pressure to do so, Tobacco Control
- World Health Organization:
- Dollar Stores Put a Squeeze on Tobacco, CSP Daily News
- blu Launches myblu E-Vapor Device, Convenience Store Decisions
- Philip Morris USA Launches Initiatives to Boost Combustible Segment, Convenience Store News
- Altria Introducing Closed Vapor System, CSP Daily News
- BAT to Use Tax-Reform Savings to Accelerate Product Innovation, Convenience Store News
- Altria Sets Sights on Leading Reduced-Risk Tobacco Push, Convenience Store News
- Vaping: A Growing Market for C-Stores, CSP Daily News
- Every Ad Counts, CSP Daily News
POS Policy in the Media
- After Raising Age for Tobacco Purchases, State Sees Decrease Sales to Minors, California Healthline
- Peter moves towards Tobacco 21, Mankato Free Press
- Minnesota Bill Would Raise Smoking Age to 21 Statewide, US News
- Maryland Bill Would Raise Tobacco Sales Age to 21, WBAL
- Bill being reintroduced would raise tobacco age in Westchester, News 12 Westchester
- Tobacco 21 Legislation sent to lawmakers in Allegany County, Olean Times Herald
Menthol and Other Flavored Tobacco Products
- Student-Led Initiative Prompts Richmond City Council to ban Some Tobacco Products in 2019, Richmond Confidential
- Most adult Oroville residents support idea of flavored tobacco ban, survey finds, Chico Enterprise-Record
- Menthol Ban Pending Before New Jersey Legislature, Lexology
- E-cigs for quitting smoking? A cautious thumbs-up from American Cancer Society, Winston-Salem Journal
- States with strong tobacco control measures have fewer e-cigarette users, Medical Xpress
Tobacco Retailer Licensing
- Pendleton City Council hears tobacco license pitch from Umatilla County, East Oregonian
- Chula Vista sets rules for tobacco retailers, San Diego Union Tribune
- $9.80 a pack: France aims to curb smoking with price increase, The Mercury News
- How children around the world are exposed to cigarette advertising, The Guardian
- Tobacco cessation groups team up to discuss effects of marketing, Washington Times Herald
- Study finds majority of adults erroneously link nicotine to cancer, Winston-Salem Journal
- Teens use art to target tobacco marketing to youths, Elmira Star Gazette
- FDA moves ahead with ‘historic plan’ to reduce nicotine in cigarettes, Washington Post
Find more stories in last month’s News and Research Roundup.
Know of a story that we missed? Email us, and we’ll be sure to include it in next month’s roundup!