#TakeDownTobacco National Day of Action

On Campaign for Tobacco Free Kids’ #TakeDownTobacco National Day of Action, youth advocates across the country will come together to call Big Tobacco’s bluff and expose them for who they really are: jokers who gamble with people’s lives.

The stakes couldn’t be higher. Big Tobacco is running new PR campaigns claiming they’re the good guys! They say they’ve reformed, that they’re “beyond smoking,” and that they want a “smoke-free world.” But it’s the same lie they’ve been telling for decades.

They aggressively market deadly cigarettes while raking in billions of dollars in profits. They fight policies that would actually reduce tobacco use. They constantly develop new products to hook kids. In a nutshell, they continue to lie, cheat, and fool people into a lifetime of addiction, disease and death.

But we’re not fooled. Let’s go all in and take down these jokers once and for all.