- Lindsey Freitas, American Lung Association in California Center for Tobacco Policy & Organizing
- Erin Reynoso, The American Lung Association in California Center for Tobacco Policy & Organizing
- Christian Stumpf, American Lung Association of the Southwest
Lindsey Freitas and Erin Reynoso discuss the necessary steps to an effective public education campaign. They use local licensing as an example to walk through the 5 phases of building a successful campaign and provided resources related to each step. Christian Stumpf discusses local licensing activity in Arizona.