Laying the Foundation for Effective Public Education for Local Point-of-Sale Initiatives

CDC OSH POS Webinars, Licensing, Media Campaign, Policy Advocacy, Webinars

Presenters:

  • Lindsey Freitas, American Lung Association in California Center for Tobacco Policy & Organizing
  • Erin Reynoso, The American Lung Association in California Center for Tobacco Policy & Organizing
  • Christian Stumpf, American Lung Association of the Southwest

Lindsey Freitas and Erin Reynoso discuss the necessary steps to an effective public education campaign.  They use local licensing as an example to walk through the 5 phases of building a successful campaign and provided resources related to each step. Christian Stumpf discusses local licensing activity in Arizona.

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