People often ask how to use store observation data once it has been collected. Store observations (also referred to as store audits or assessments) allow you to collect data about what is happening at the stores in your community and use this information to educate the public, policymakers, and youth about the deceptive marketing tactics that are used by the tobacco industry. This video highlights examples of point of sale tobacco control policy change from Minnesota, San Francisco, and New York City.

Find more information on store observations and POS policy change: http://www.countertobacco.org/store-assessment-tools