Truth About Flavor – The Documentary

Disparities, Personal Narrative, Product Availability, Retailer Density, Youth

“The poorer the people, the cheaper the poison.” Dr. Phillip Gardiner P.H.
This short-form documentary explores the health and community effects of the consumption of flavored small cigars and cigarillos in South Central, Los Angeles. Extremely cheap, accessible and appealing to mass audiences, flavored small cigars and cigarillos have become the tobacco of choice for the poor and disenfranchised. Featuring tobacco control experts, watch and explore analysis of the use of these products, accessibility to minors, high saturation of tobacco and liquor stores in South Central and the consequent role of these (tobacco products) in creating health disparities in low-income, communities of color.
The Truth About Flavor is a youth leadership and media production pilot program in South Central Los Angeles about flavored cigarillos. A collaboration between Truth Initiative, Public Matters, L. A. Freewaves, and students from Community Health Advocates School at Augustus Hawkins High School, it seeks to cultivate a cadre of youth health advocates who are motivated and poised to inform their community about the dangers of flavored cigarillos. is a project of Counter Tools. Counter Tools (logo)