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Media Campaign, Product Availability, Youth

The Montana Department of Public Health & Human Services is warning people through TV ads about the tactics that tobacco companies sometimes use to attract young people. The Montana Tobacco Use Program launched a new public education campaign addressing the ways corporations target youth through in-store advertising. Health officials say tobacco corporations spend more than $30 million in Montana each year on advertisements for various cigarette products. According to the state health department, Montana is home to 900 children under 18 who smoke daily. A 2015 Youth Risk Behavior Survey revealed 50 percent of Montana high school students have experimented with e-cigarettes. 

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