About 3 to 3.5% of people in the US are smokeless tobacco users – a stable prevalence – though use is more common among Whites and American Indian/Alaska Native populations and in the Southern and Midwestern states. A new article Smokeless Tobacco Advertising at the Point of Sale: Placement, Prevalence and Demographic Correlates, published November 11, 2011 in the journal Nicotine and Tobacco Research, describes the prevalence and placement of smokeless tobacco advertising at the point of sale. The study by Rachel Widome, PhD, MHS, Betsy Brock, MPH, Elizabeth G. Klein, PhD, MPH and Jean L. Forster, PhD, MPH, also highlights variation in the levels of advertising based on neighborhood characteristics, such that smokeless adveristing is more prevalent in White neighborhoods. The study concludes that smokeless tobacco in ways that are easily seen by youth.

Last updated October 11, 2023