This episode is designed to answer all your questions about heated tobacco products, or as the industry refers to them, “heat-not-burn” products. This episode covers their design and safety, assesses their marketing and current regulation, examines a bit of the newer research and literature on the products, explains the FDA’s ‘modified risk’ label authorization for the IQOS Heated Tobacco System, and considers policy options moving forward.
(Photo form TruthInitiative.org)
Transcript for the episode can be found here.
Sources & Resources:
6 important things to know about IQOS, the new heated cigarette product, Truth Initiative
Emerging product watch: IQOS introduced in Atlanta and Richmond, CounterTobacco.org
Examples of PMI’s global marketing of IQOS, Campaign for Tobacco-Free Kids
FDA authorizes IQOS marketing as modified risk, CounterTobacco.org
Heat-not-burn tobacco products information sheet, World Health Organization
Heated cigarettes: How states can avoid getting burned, Public Health Law Center
Heated tobacco products, Centers for Disease Control and Prevention
How are non-combusted cigarettes, sometimes called heat-not-burn products, different from e-cigarettes and cigarettes?, Food and Drug Administration
Perceptions of harmfulness of heated tobacco products compared to combustible cigarettes among adult smokers in Japan: Findings from the 2018 ITC Japan survey, International Journal of Environmental Research and Public Health
What are “heat-not-burn” cigarettes?, Truth Initiative
U.S. heated cigarette regulations – 50 state review, Public Health Law Center