Ellenville High School Tobacco Marketing Education and Awareness Video Project

Flavors (including Menthol), Youth

Ellenville High School Media Arts students will be recognized by the Ulster County Legislature on March 15, 2016 with the “Pride of Ulster” Award for their contributions to the Tobacco Marketing Education and Awareness Video Project. The project was inspired by the January 1st enactment of Ulster County’s new law requiring a local license to sell tobacco and prohibiting new tobacco retailers from operating within 1000 feet of schools.
TFAC, Tobacco Free Action Communities of Ulster, Dutchess, and Sullivan Counties collaborated with the Media Arts production class at the high school, to create the educational videos on how tobacco marketing influences youth smoking. The videos are intended to educate the community on how in-store tobacco marketing is a leading cause of youth smoking. They will be aired on the local public access TV station to educate Ulster County residents about tobacco point of sale marketing. They will also be used in TFAC’s educational programs.