81.5% of middle school students and 86.9% of high school students report seeing pro-tobacco advertisements in stores. The new study, published in the Journal of Adolescent Health, also found that middle schools students who reported exposure to tobacco advertising had higher odds of being susceptible to starting smoking. The study, which also looked at exposure to advertising in magazines and on the internet, emphasizes that, in order to maximize the effects of existing tobacco control programs, more interventions are needed to eliminate youth exposure to pro-tobacco marketing.

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Learn more about tobacco marketing and the ‘War in the Store‘ against Big Tobacco.

Find policy solutions to help curb youth exposure to industry marketing here.