CDC OSH Webinar: The Point of Sale Playbook: Addressing the Four ‘P’s of Tobacco Marketing in Stores

CDC OSH POS Webinars, Policy Advocacy, Price Promotions, Product Availability, Product Packaging, Product Placement, Webinars

CLS-BG145-Point_of_Sale_Playbook_v08This webinar in the CDC’s Office on Smoking and Health point of sale webinar series was held January 13th, 2016 at 2pm EST.

This webinar discusses the importance of working in the retail environment and will review strategies to address tobacco marketing in retail outlets, focusing on the four ‘P’s of marketing: place, price, product, and promotion.

Asha Banks, from the CDC’s Office on Smoking and Health Presenters include:

  • Ian McLaughlin, from ChangeLab Solutions
  • Allison Meyers, Executive Director of Counter Tools and co-founder of CounterTobacco.org
  • Erin Simmons from the American Lung Association in Minnesota

The webinar also introduces a new tool to help local health departments and tobacco control professionals, the Point of Sale Playbook. In addition, Erin Simmons discusses her experience working on POS issues with several rural Minnesota communities.

Download the slides and view a recording here or below:

View archived versions of all past webinars in this series here.