This webinar in the CDC’s Office on Smoking and Health point of sale webinar series was held January 13th, 2016 at 2pm EST.
This webinar discusses the importance of working in the retail environment and will review strategies to address tobacco marketing in retail outlets, focusing on the four ‘P’s of marketing: place, price, product, and promotion.
Asha Banks, from the CDC’s Office on Smoking and Health Presenters include:
- Ian McLaughlin, from ChangeLab Solutions
- Allison Meyers, Executive Director of Counter Tools and co-founder of CounterTobacco.org
- Erin Simmons from the American Lung Association in Minnesota
The webinar also introduces a new tool to help local health departments and tobacco control professionals, the Point of Sale Playbook. In addition, Erin Simmons discusses her experience working on POS issues with several rural Minnesota communities.